But it's the "Mobile Scan Truck" that EA Sports parked outside Kansas City's Arrowhead Stadium last year, and also during events like NFL's league and scouting combine, speak to the dedication behind the project which is headed by Terrance Newell, Madden's artist director, as well as Juan Chavez, its characters director. The truck wasn't simply there to do mugshots. Newell used the heads of five Kansas City Chiefs of various heights and, er Mut 24 coins, sizes to better depict the wide range of NFL players body types. Until this year, Madden had used a single base model, or "silhouette," that was then altered to represent bulkier or more leaner archetypes.

"Admittedly If you examine closely enough each of the players may share the same characteristics aren't they?" Newell says. "Because they've all been built on the same foundation. We thought"OK, let's create accurate bases, which will ensure that the entire lineup of athletes more accurate."

Five Chiefs who were scanned carried their gear inside the truck, too. This included the 6-foot-8. 344-pound offensive defender Orlando Brown Jr., whom Newell declares to be"the "edge case" person -- men who play in the league but only in small amounts. (The other four represented "speed players" at quarterback, receiver, and defensive back "impact player" at running back, linebacker, and defensive line "monsters" who play on the offensive line as well as the interior defensive line, also "tweeners," who are an unbalanced mixture of speed or size, generally at quarterback or on special teams.)

Newell recalls that Brown was required to squat and hold a pose in order to keep his upper body into the scanning zone. "He was a trooper," Newell says. "Held the pose for the entire time cheap madden 24 coins."