Increasing Focus on Personal Hygiene and Grooming
With rising urbanization and fast paced lifestyle, people are giving more importance to personal hygiene and grooming. Consumers no longer want to compromise on their looks and want to maintain well groomed appearances at all times. This has boosted the demand for various grooming products ranging from face care, hair care, oral care to deodorants and shaving products. According to market research, the global personal grooming market is projected to grow at a CAGR of over 5% during 2020-2025.
Men Emerging as Major Consumers of Grooming Products
Traditionally the Grooming Products was dominated by women's segment. However, over the past few years men have also started spending more on personal care. There is increasing acceptance of male grooming among men. They no longer want to look sloppy or unkempt and are willing to spend on a variety of products to maintain well groomed looks. Facial care, skin care, hair care and oral care products are some of the categories that are witnessing high demand from male consumers. Leading brands are coming up with male targeted grooming ranges that cater to the evolving needs and preferences of male consumers.
Rise of E-Commerce Boosts Access to Wide Variety of Brands and Products
The rapid growth of e-commerce has played a catalytic role in increasing adoption of grooming products. Online channels offer consumers easy access to a wide variety of national and international brands along with convenient purchase options sitting in the comfort of their homes. E-retailers stock products from all major brands as well as niche players catering to different personal care needs. Product searches and comparisons are also easier online. This has boosted sales of various grooming products including male targeted ranges through the digital medium. Leading e-commerce sites have witnessed strong double digit growth in grooming products category over the last few years.
Innovation and Product Premiumization Drives Market Growth
Leading personal care brands are innovating and coming up with premium as well as specialized grooming products with natural, herbal and organic positionings to cater to the evolving needs of consumers. For example, face care brands are launching anti-ageing serums and concealers while deodorant brands are introducing aluminum free formulations. Hair care companies are coming up with shampoos and conditioners specially formulated for hair types like dry, frizzy, curly, fine hair etc. Such customized offerings targeting specific grooming needs of consumers are driving premiumization of the overall market. Many consumers are willing to pay premium prices for natural, efficacious and result oriented products that also focus on sustainability and wellness.
Strong Growth Ahead for Grooming Products Segment
Changing lifestyles, willingness to spend on personal care coupled with rising availability and exposure through digital platforms will continue driving demand for various grooming products. Increased focus on male grooming offers headroom for future growth. Moreover, growing popularity of specialized, natural and botanical offerings targeted at personal care needs will further stimulate market prospects. Innovation and regional expansions by established brands along with sustained marketing initiatives will work in favor of the industry. It is estimated that the personal grooming products market will exhibit strong growth trajectory worldwide over the next 5 years.
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About Author:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)
